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Services at a Glance

I. New Customer  Acquisition Solutions

  • Prospecting Strategy
  • Segmentation and customer profiling
  • Integrated Communication Strategy

II. Cross-Sell Solutions:

  • Create suitable cross sell opportunity  by undertaking co-marketing

III. Customer Retention and life cycle management solutions

  • Clean-up and append database
  • Customer profiling and insight
  • Customer Engagement plan
  • Up-sell and cross-sell strategy
  • Referral Program

IV. Asset Monetization solution-Media & Data

V. Branding and Creative solutions

  • Media Strategy
  • Internet Marketing
  • Co-Marketing and Co-branding
  • Print & Graphic Design
  • Media and PR
  •  Road Shows & Events
  • Content Services

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Our Services

I. New Customer Acquisition Services

Finding new customers and clients continues to be challenge for many businesses. We provide cost effective solutions for finding new customers and clients through a multi pronged approach.  The new customer acquisition program includes the following

♠Prospecting strategy

We design prospecting strategy to meet your requirements of customer acquisition. The strategy is intelligently designed taking into consideration factors such as the product, the customer segment, the price, the channel of communication and the offer. A right prospecting strategy not only gives you higher sales conversion, but prevents wastage and assures higher return on investment.

♠Segmentation and customer profiling

In order to create a pipeline of customers who genuinely want your products, segmentation and customer profiling is critical. Appropriate segmentation and customer profiling is done based on market and competition study, consumer insight and behavioral patterns. This ensures a high strike rate for sales conversion.

♠Integrated communication strategy

Communication is key to new customer acquisition program. We adopt an integrated communication approach to ensure that we reach the customer with our offer through right channel based on his usage, comfort and responsiveness patterns.We use various methods of response advertising with built in call to action message to encourage higher response and thereby higher conversion.The various methods of direct response communication used by us are as follows:

  • Internet marketing: Today internet medium provides various ways in which you can connect to your relevant audience. We use the following channels for generating leads through the internet medium.
  • E-mail: We design email calendar and also help you in sending, tracking and monitoring the same so that they give you the desired results.
  • Pay-Per-Click (PPC):  PPC Advertising can produce stunning results if managed well. We help you in designing PPC campaigns that deliver the best results within your desired budget.
  • Social Media: (the likes of Facebook, Twitter, LinkedIn& Blogs) are playing an ever more important part in everyday business promotion. We can help you use these media effectively.
  • Mobile Marketing: There are about 929.37 mobile subscribers in India as per latest survey. By 2012, an estimated 10 trillion text messages will be sent and delivered globally. Needless to say text messaging continues to be the fastest and most personal form of communication to reach your target audience. We provide solutions in mobile marketing for new customer acquisition that is targeted, effective, and measurable.
  • Print –newspaper, supplements/magazines/inserts: To ensure that the print Ads solicit the required customer response  we follow very simple rules in terms of the campaign design, media planning, AD placement, communication and creative design
  • Database Telemarketing: Targeted Telemarketing is one of the most effective proven methods for appointment Making & Lead Generation. It is the most effective channel for one on one communication .This can rapidly build a pipeline of new business opportunities but also develop your existing customers to grow your business revenues.
  • Direct mail: Direct Mail is used widely because it's personal, it can be very targeted, it's measurable and it's cost effective. It allows personalization, hence can generate high response rate if the communication and offer is appealing.
  • Road Shows & Events: Buying is very often a function of impulse and hence it is important to be seen at the right place at the right time to be able to sell. We design road shows and events which give your brand visibility at the right forums and help you reach out to new customer base and geographies
  • TV: DRTV or more commonly known Homeshopping channels are great mass media channels for response advertising. Moreover they can be used at fraction of the cost used in General entertainment TV channels.
  • Radio: It is another mass media channel that can be used for response advertising. They also enable customer profiling by selection of the show and time, hence enable right targeting of audience.
  • Co-Marketing and co-branding: New customer acquisition can also be done by finding new markets/new customer base. Co-marketing and co-branding does just that. They create suitable cross-sell opportunities for selling your products and services. The advantages are as follows:
    • Reach right audience directly
    • Chance to cross sell your services/products
    • The opportunity  to expand your customer reach without having to expand your distribution network
  • We identify synergistic partner for your offer/services and create opportunity for cross- selling by enabling partnership/alliance.

    • II. Cross-Sell Solutions(Co-marketing)

    Cross selling is a way of offering a customer a product which is complimentary to the initial product they are buying.We find perfect match for your business and create suitable cross sell opportunities by undertaking co-marketing and co-branding activities.
     
    Advantages are following:
    ♠New customer acquisition opportunity
    ♠Additional revenue earning opportunity in case you allow  others to cross-sell to your customers
    ♠You would reach to the right audience directly
    ♠You would be able to expand your customer reach without having to expand your distribution network

    III. Customer Retention and life cycle management Solutions

    It is a widely known fact that your existing customer has higher propensity to buy your product than new. Also finding new customer is much more costly than retaining your existing customer. We design customer life cycle management programs to help you optimize your revenue from existing customers. Our solutions include:

    ♠Clean up and append database:Just having customer database is not good enough. In order for the data to be able to give you business it needs to be cleaned by removing duplicates and incomplete data. Also data should be enriched by appending and updating fields that are missing or incomplete so that customer response rates are higher.

    ♠Customer profiling and customer insight :Customer profiling helps segmenting and understanding your customer so that you can use the data more effectively, ensuring higher response and conversion rate.

    ♠Customer engagement plan:We design suitable customer engagement plan so that we retain the continued interest of the customer in your services and products. A multi channel low cost communication calendar is created to support the customer engagement plan.

    ♠Upsell & Cross-sell strategy: Based on customer profile and behavioural pattern we design product strategy so that you can up-sell and cross sell to your customers, thereby increasing your revenue per customer

    ♠Referral Program: We design referral program so that you are able to reach out to more customers in a cost effective manner, and also have higher response rate as the prospect is referred by a source he trusts.

    IV. Asset Monetization solutions

    Most companies have assets that can be used for generating incremental revenue. However this is not known to many. Your customer database, your channels of customer communication (media) such as text SMS, Emailer, Direct mailers, billing invoices, website traffic, company newsletter etc can be monetized. We evaluate these assets for you and create opportunity for incremental revenues by monetizing these.Our portfolio of company asset monetization solutions include:

    ♠Co-Registration Network Participation (Optimization Network)

    ♠Database monetization

    ♠Media Monetization- print, digital and internet

    V. Branding & Creative Solutions

    While we focus on business focused marketing for you, we would be naive to state that branding initiatives do not pay dividends. In fact it the best marketing initiative outcomes are achieved by a fine balance of branding and business focused marketing. Our branding solutions include the following:

    ♠Media strategy: Very often organizations waste their money in advertising that does little for them. An effective advertising should be able to give a significant return on your investment. We help you get more from your marketing budget by following some pre-tested rules in terms of the campaign design, media planning, communication and creative design to get you the best ROI on your advertising spends. Our advertising services include the following:

    •  Conceptualizing a media strategy
    • Putting together monthly, quarterly or yearly media plans
    • Negotiating rates and premium placements
    • Creative consultation to capitalize on the placement
    • Managing the execution process
    • Monitoring and optimizing results to drive the most ROI
    • Putting together post campaign analyses based on data analytics

    ♠Internet marketing: More than 2.3 billion people are online, as small business you cannot ignore being online! Today internet medium provides various ways in which you can connect to your relevant audience. These include:

    • E-mail We can help you design email calendar and also help you in sending, tracking and monitoring the same so that they give you the desired results.
    • Search Engine Optimization (SEO) is geared towards building suitable traffic on your website in a sustained manner thus reducing your cost of customer acquisition with time.
    • Pay-Per-Click (PPC) Advertising can produce stunning results if managed well. We help you in designing PPC campaigns that deliver the best results within your desired budget.
    • Social Media (the likes of Facebook, Twitter, and LinkedIn& Blogs) are playing an ever more important part in everyday business promotion. We can help you use these media effectively.

    ♠Co-Marketing and co-branding: New customer acquisition can also be done by finding new markets/new customer base. Co-marketing and co-branding does just that. They create suitable cross-sell opportunities for selling your products and services. The advantages are as follows:

    • Reach right audience directly
    • Chance to cross sell your services/products
    • The opportunity  to expand your customer reach without having to expand your distribution network

    ♠Print & Graphic Design: Does your image matter as customers are deciding about doing business with you? When presenting your company to potential and existing customers you might agree that it is of great importance to display a consistent image that portrays integrity & your company values.Our Corporate Branding services include the following:

    • Logo Design
    • Business Cards & Stationery
    • Leaflets, Posters & Flyers
    • Newsletters
    • Brochures
    • Marketing collaterals

    ♠Media & PR: You may think that you do not need PR. But sometimes it is the cheapest and smartest way to create the right noise about your services and products. PR is about creating the right buzz. PR need not mean hiring a PR agency to address your needs, it can be done by identifying right opportunity and forums where you can be seen and heard - not to forget the quintessential online reputation management! Entering Business Awards, getting labelled as industry expert, and getting speaker opportunity at a trade event may achieve more for you than advertising in mass market. We can guide you to adopt the right PR strategy.

    ♠Road Shows & Events: Buying is very often a function of impulse and hence it is important to be seen at the right place at the right time to be able to sell. We design road shows and events which give your brand visibility at the right forums and help you reach out to new customer base and geographies

    ♠Content Services: Content is critical for designing effective communication. We support you in creating content for all your online and offline medium namely website, newsletter, marketing collaterals, press notes, press releases, Award submissions etc.